Designing for the Indian Market at the asian-european Headquarters

Designing a manual grinder for the Indian Market by taking inspiration from Indian traditional grinding techniques. The project was part of a 5 month internship program and thesis offered at Tupperware, Belgium. 

Stone grinders, as much as liked and convenient for all kinds of food, can be a menace to clean. Since they cannot be moved around easily, they are mostly used on the floor or integrated on the kitchen platform. The lack of cleaning can dry the remains on the stone, causing smells to linger and sometimes gets carried onto the next thing ground.


Features and Functionality

Storyboards were made to build a case for different kinds of food which are ground by the stone grinder. It was essential to look at the process in steps to gauge the problem areas.

Features which would be necessary and would optimize the functioning were essential to incorporate. Narrow mouth was necessary for a channelized falling and to fit into containers. The aim was to make the device intuitive using maximum versatility of the material.

The mechanism had to be practical and very easy to use. If coarseness could be controlled by a single movement or mechanism, it would be intuitive.

It was important to keep thinking from new perspectives to avoid the obvious. In order to keep a view at the right direction, self-review and critiquing became very important. Different churning gestures were studied to observe ergonomics, pressure and ease of usage.


Ergonomics and Contexts

While thinking of different feasible options for an efficient product, it was important to think of an overall language of the product, to visualize it in its totality.

The playfulness of different shapes was combined with usability. The aim was to make the product self sustained in its pure form. The development of the product was driven by its function with the guiding aesthetics.

Further efforts were made to simplify the mechanisms and parts, and its integration with the form. 

Details and Construction