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Qualcomm

How can peer to peer free data sharing transform education, healthcare and governance in rural India?

This project entailed studying the rural India telecom industry, social structure and communication to aid early phase research, analysis. Then present innovation ideas to Qualcomm to help launch their new mobile technology and related application.

Qualcomm was in the early phase of concept development of their peer to peer free data exchange technology and wanted an overview of the Indian rural and tier three market. As part of secondary research Qualcomm was looking for an understanding of the rural India across verticals- healthcare, education, governance, digital consumption and telecom usage and usability. An overall understanding of social hierarchy, communication and sharing was essential to be able to recognize potential opportunities

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Research

During primary and secondary research in two tier 2 and two tier 3 towns, we spoke to healthcare personnel, teachers, government employees and other key users to gain an overview of of the various eco-system involved. Even though we were only scratching the surface, we found ourselves among abundant opportunity outlets for Qualcomm's technology. We further synthesized our findings into meaningful strategic ideas for Qualcomm. 

 I interview villagers with the help of a translator in southern India

I interview villagers with the help of a translator in southern India

 At a school to interview educators. The camera grabs attention. 

At a school to interview educators. The camera grabs attention. 

 Telecom industry and trends. One of the many live whiteboards to reflect our findings and understanding and help organize the information. 

Telecom industry and trends. One of the many live whiteboards to reflect our findings and understanding and help organize the information. 

Opportunities and Overview

 Example Slide: An overview of broad opportunities across different sectors presented at the end of first phase of research.

Example Slide: An overview of broad opportunities across different sectors presented at the end of first phase of research.

Telecom

 We mapped out the systems in the different verticals to study the relations and exchange between entities and touchpoints. 

We mapped out the systems in the different verticals to study the relations and exchange between entities and touchpoints. 

Healthcare

 A broad overview of the healthcare system is mapped out from a patient's perspective. 

A broad overview of the healthcare system is mapped out from a patient's perspective. 

 ASHA worker forms a crucial role in connecting many entities in the village. 

ASHA worker forms a crucial role in connecting many entities in the village. 

 An overview of the the education ecosystem is mapped from the point of view of the learner

An overview of the the education ecosystem is mapped from the point of view of the learner

 One of the many mini-ecosystems in data consumption and sharing. 

One of the many mini-ecosystems in data consumption and sharing.