As a Design Researcher and Strategist at IA Collaborative, I worked on diverse projects for clients including Amgen, Discover, Fedex and Hyatt. Here is a preview of my role and process minus the final outcome due to confidentiality.
This is when most things are unknown, malleable and full of possibilities. As a researcher, it was always exciting to be the foundation of the entire process and to get to define the next steps.
1. Research Planning
Before we get into the wild and dive deep with field research, research planning is the first important step. From defining goals and objectives, identifying and recruiting the right users, designing and redesigning the discussion guides, defining methodology and activities and strategizing ways to optimize our time with the users, everything constitutes the research planning phase. Let's just say, research planning needs research and strategy too.
This phase is the link connecting research and design. As a strategist, I thrive at moments of making sense, connecting dots, thinking critically and creatively at the same time. It also means prioritizing goals with stakeholders, creating powerful and actionable insights for designers and guidelines for clients.